FiftyTwenty — a music production label
A professional music label for AI performers. We create the characters, write the songs and direct the releases — generative AI in our hands is only an instrument of performance.
We are testing how a small team can run an entire record label with today's tools — from lyrics and prompts to streaming and YouTube monetisation.
The label's artists
Each artist is a distinct character with its own genre, visual world and voice. Some already have their signature logo, others are still in design.
How the label works
FiftyTwenty is not “music at the push of a button”. Behind every release stands our concept, our lyrics, our character and our direction — AI is the instrument of performance, not the author.
We create
We invent the artists’ characters, write the concepts, lyrics and hooks, and direct the entire visual world.
AI performs
Generative models are our instrument — they perform our songs in studio quality exactly to our prompts and direction.
Our pipeline packages
Music videos, shorts, karaoke captions, cover art and themed compilations — an automated production line.
The catalogue earns
Releases on streaming platforms and YouTube — the catalogue works around the clock, worldwide.
An honest approach to AI music
- • AI performance is honestly declared on every platform
- • The artists are openly AI personas — we do not present them as real people
- • Lyrics, concepts and prompts are our authors’ work
- • Commercial rights licensed through generative platforms
- • An authorship archive with qualified timestamps (ID card)
- • No Content ID abuse and no fake artists
Genres and catalogue
Our reach is deliberately wide — several artist lines in completely different genres, on one production pipeline. The debut single reaches streaming platforms in August 2026, the debut album in November 2026.
Dark gospel blues · americana
Narrative songs about work, faith and second chances
Pop
Catchy hooks and playful dance tracks
Violin rock · instrumental
Classical violin meets rock — instrumental energy
Trance · electronic
Hypnotic vocals and atmospheric synths
Phonk
Night-time beats and lyrical hooks — in development
And more
The catalogue keeps growing — genre borders do not limit us
An official business model
The label is an official line of our company — revenues from audio and video formats flow through official channels.
Streaming royalties
Official distribution to all major platforms
YouTube monetisation
Artist channels, music videos and compilations
Licensing and cooperation
Music use, covers and partner projects
Cooperation and enquiries
Curators, playlists, covers, licensing or simply interest in AI music production — write to us.
label@itp.ee℗ 2026 FiftyTwenty