Concept gallery
Come and see what already works and which ideas are on the way. Every work here was born the same way: I noticed an opportunity, assembled the whole — essence, character, meaning, brand — and took it to a working product.
The gallery keeps growing · some concepts are looking for a partner or investor
About the studio
A small family studio. Konstantin — chief conceptologist and entrepreneur-productologist: builds the whole chain from idea to minimum product — concept, scenarios, prototype, test, launch. Ljubov — board member, design and support at every stage.
We invent and assemble concepts: products, brands, formats, music, games — always the whole bundle, from essence and character to meaning and message. We build the MVP ourselves, test and launch ourselves, take it to revenue ourselves — and keep developing the best as working business projects.
That is how our thinking works: everywhere we see how things could be arranged differently. We do not fit into one profession — and no longer try to.
Experience on the internet since 2006: websites, SEO, traffic, products — and a library of observations from completely different fields. We assemble the new from the seen. AI removed the last barrier — execution.
The studio grows from the web into music, games and further — towards physical products and spaces. The gallery keeps growing; the best concepts become independent products and businesses.
So that ideas exist, and the best bring profit. And to show: a small studio with modern tools can run a whole creative house.
The company is an ideas lab: we generate, filter the best, add them to the catalogue, test and launch. Work is what brings income — automated digital projects we take to market ourselves, without an investor. Physical-world concepts — places, cafés, hotels, manufacturing — stay in the gallery and look for an operator or investor. The rest is simply creativity.
Notice
I see an opportunity in the everyday: a product, a format, a character, a space, a niche
Assemble
I fold it into a whole concept: essence + character + meaning + brand + message
Prototype
With AI and modern tools I quickly take the idea to its first working version
Launch
The product goes to the real market — users, feedback, first numbers
Grow
Strategy and development up to profit — or honestly onwards to the next concept
A music production label
Original songs, AI artist characters and a fully automated release pipeline into streaming and YouTube. A one-author label — honest with the listener.
An indie game studio
Kind games with one-touch controls and original characters — easy to start, hard to put down. The first three of 15+ games; ~35 concepts in total.
TwoBallz: Super Rush 
BublDog 
Zombie Steve 
Working projects
Live product Kiirarve
Invoicing for Estonian micro-businesses without accounting software: free and unlimited. The concept: remove friction from small business’s most frequent document.
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Live product Donatr
A free support-page tool for creators worldwide — in 15 languages. The concept: a “support me” button for every author without platform commissions.
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Live product Dokud
An AI document generator for Estonia: standard documents in minutes. The concept: papers that write themselves.
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Live product Jooks24
A running and sports store: socks, watches and gear in Estonia. The concept: a family e-commerce on its own platform, not a rented engine.
View →CloudShops
Our own e-commerce platform and CRM: one engine, several niche stores. The concept: launch a store into a new niche in days, not months.
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Active Pinn
A platform for craftsmen and services: a client’s request automatically reaches the right specialist. The concept: “find a craftsman” without a calling marathon.
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Live product Eralaen24
A P2P classifieds board: a person posts a loan request, a private investor responds. The concept: a meeting place the market did not have.
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Active Ärid.ee
A marketplace for buying and selling businesses: ready companies and projects for new owners. The concept: a business as a product — transparently.
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Active Rasketehnika24
Heavy machinery classifieds: excavators, loaders, trucks — buy, sell, rent. The concept: a niche board where machinery finds work.
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Active Praktika24
An internship board: students and companies find each other. The concept: first work experience without connections.
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In development Sarikas
A house-building platform: builders in every niche + a private builder’s workspace to run the project. The concept: the whole house build in one place.
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In development Ehituse.ee
A construction classifieds board: jobs, services, materials. The concept: the construction market’s meeting place under one clear name.
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Live product Taotle
A financial loan aggregator: the lending market’s offers in one place, independent comparison. The concept: a market map on the borrower’s side.
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Active Heater
Heating system selection and comparison: a heat-load calculator and finding the right solution. The concept: heating chosen by engineering logic, not by a salesman.
View →BestFace
An info product: online face yoga and lifting courses + care product selection. The concept: natural care as a system, not random tips.
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Active Valmis veebilehed
Niche websites as a ready-made product: buy or rent from €150/month. The concept: a working tool for a business from day one.
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Work is what brings money.
The rest is pure creativity — concepts waiting for their partner.
Physical-world concepts
This is not futurism or visioneering — these are practical improvements to real venues, objects and spaces of today’s world and its circumstances. The digital we launch ourselves, without an investor. The physical world — places, formats, manufacturing — stays in the concept layer: ready ideas awaiting an operator or investor. Specific concepts are revealed in conversation.
Spaces & public places
Concepts for interiors, zones and urban formats — including ideas for the public places of historic Narva and Narva-Jõesuu. Place, mood, function and brand as one whole.
Cafés & restaurants
Dining formats: essence, menu philosophy, atmosphere, character and message — ready concepts awaiting an operator.
Hotels, spas & retreats
Hospitality concepts: hotels, spa and wellness centres — a scenario of experience, a sense of place and a brand, not just a building.
Clothing brands
Three concepts: a homewear brand · a youth hoodie and sweatshirt line · a men’s brand of comfortable clothing for every occasion — home, work, leisure.
Aromas & home comfort
A home fragrance boutique and an aroma marketplace · a garden goods marketplace · a comfort marketplace for sauna, grill and terrace.
IDA tanklad — a fuel station chain
A business concept: a fuel station chain in Ida-Virumaa under the “IDA tanklad” brand with three selected locations.
Retail & service spaces
Concepts for a sports store and a shopping centre · a CRM for subletting ready-made premises to service providers.
Cooperation terms
Three ways to work with this studio. Solo — while it is effective. Partnership — when it lets the idea become bigger.
A partner or investor in my concept
The studio provides the concept, prototype, brand and strategy. The partner — execution and scaling. Terms: a share and authorship, discussed individually.
A concept for your business
Commissioned work: I assemble the whole for your company — the product essence, brand, message, format, prototype. Not a logo or a text separately, but the entire bundle.
Buying or licensing a concept
Some concepts in the catalogue can be bought or licensed together with the brand and implementation.
Authorship & rights
Authorship
All concepts, brands, names, texts, designs, music, games and characters in this gallery are original works of the studio (NET Partner OÜ / Konstantin Filatov). Copyright arises automatically upon creation; works are recorded in the studio archive with qualified timestamps.
Use
Any use of the concepts, brands, mechanics, texts or materials requires prior written agreement. An idea shown in the gallery does not become public domain.
Licensing & transfer
Available models: a licence for a concept or brand · a full buy-out with transfer of rights · a partnership with authorship remaining with the studio. Terms are agreed individually.
Let’s talk about a concept
Partnership, a commission, or interest in a specific concept — write to us.
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