The Concept Workshop
ITPartner is a small family concept studio. We generate ideas, test them, launch them and take them to revenue ourselves — digital projects, brands, music and games: from an idea to a working business.
How this studio works
ITPartner is not a classic agency. It is a small team’s concept studio. We see concepts everywhere and in any niche — from brands and objects to store formats, spaces, businesses, digital products, music and games. The niche does not matter — everything is interesting.
Always the whole, never a detail
We never invent just a name or just a look. A concept is born whole: the product, its character, image and meaning, its mission — together with the brand and the message.
Assembled from the seen
The new is born by combining: everything we have seen, heard and tried folds into a new image. Observation → association → a new configuration.
From idea to business — with our own hands
A concept does not stay a picture and does not stop at an MVP. We build, test, launch and take it to revenue ourselves — and keep developing the best as working business projects.
“We do not consider the existing configuration final.”
This applies to products, markets and the studio itself.
To show that a small studio with modern tools can create whole products — from idea to profit. Our own projects come first; and if our way of assembling concepts fits your business, you can commission joint work or ask about existing developments for cooperation.
That is why our own projects, a music label, a game studio and services live side by side on this site. They are not different businesses — it is one studio with many outputs.
Ideas across a lifetime
The studio did not appear yesterday — it is experience accumulated idea by idea.
First own websites and experiments on the internet — the habit of noticing ideas is born here.
A Google AdSense cheque for ads on our own websites. That cheque is still in the archive — a reminder that an idea can become income.
Client digital marketing at an agency (Adlab): SEO, Google Ads, hundreds of projects and observations — the library concepts are later assembled from.
NET Partner OÜ — the legal home of all our products and projects.
Dozens of niche websites, SEO projects and micro-SaaS products. Every launch = an experiment, every experiment = experience.
AI removed the execution barrier — ideas became products: SaaS, classifieds, stores, a music label, a game studio. The gallery keeps growing.
Our concepts
What already works and which ideas are on the way — come and see.
Live product Kiirarve
Invoicing for Estonian micro-businesses without accounting software: free and unlimited. The concept: remove friction from small business’s most frequent document.
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Live product Donatr
A free support-page tool for creators worldwide — in 15 languages. The concept: a “support me” button for every author without platform commissions.
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Live product Dokud
An AI document generator for Estonia: standard documents in minutes. The concept: papers that write themselves.
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Live product Jooks24
A running and sports store: socks, watches and gear in Estonia. The concept: a family e-commerce on its own platform, not a rented engine.
View →CloudShops
Our own e-commerce platform and CRM: one engine, several niche stores. The concept: launch a store into a new niche in days, not months.
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Active Pinn
A platform for craftsmen and services: a client’s request automatically reaches the right specialist. The concept: “find a craftsman” without a calling marathon.
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Live product Eralaen24
A P2P classifieds board: a person posts a loan request, a private investor responds. The concept: a meeting place the market did not have.
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Active Ärid.ee
A marketplace for buying and selling businesses: ready companies and projects for new owners. The concept: a business as a product — transparently.
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Active Rasketehnika24
Heavy machinery classifieds: excavators, loaders, trucks — buy, sell, rent. The concept: a niche board where machinery finds work.
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Active Praktika24
An internship board: students and companies find each other. The concept: first work experience without connections.
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In development Sarikas
A house-building platform: builders in every niche + a private builder’s workspace to run the project. The concept: the whole house build in one place.
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In development Ehituse.ee
A construction classifieds board: jobs, services, materials. The concept: the construction market’s meeting place under one clear name.
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Live product Taotle
A financial loan aggregator: the lending market’s offers in one place, independent comparison. The concept: a market map on the borrower’s side.
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Active Heater
Heating system selection and comparison: a heat-load calculator and finding the right solution. The concept: heating chosen by engineering logic, not by a salesman.
View →BestFace
An info product: online face yoga and lifting courses + care product selection. The concept: natural care as a system, not random tips.
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Active Valmis veebilehed
Niche websites as a ready-made product: buy or rent from €150/month. The concept: a working tool for a business from day one.
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A music production label
Original songs, AI artist characters and a fully automated release pipeline into streaming and YouTube. A one-author label — honest with the listener.
An indie game studio
Kind games with one-touch controls and original characters — easy to start, hard to put down. The first three of 15+ games; ~35 concepts in total.
TwoBallz: Super Rush 
BublDog 
Zombie Steve 
Our team
The core of the concept studio · a family company since 2018
Konstantin Filatov
Chief conceptologist · entrepreneur-productologist
Builds the whole chain himself: idea, concept, scenarios, MVP, test, launch — and onwards to a working business project. On the internet since 2006, first income from his own websites in 2009, agency experience at Adlab OÜ (2015–2019).
TalTech (business administration), Institute of Social Sciences and Humanities (marketing), MOST business school (SMM)
Ljubov Rätsep
Board member, designer
Professional web designer and client relations manager. Responsible for visual identity, UX/UI design and project coordination.
Working with us
Four ways to connect with the studio. Solo — while it is effective. Partnership — when it lets the idea become bigger.
A partner or investor in a concept
The studio provides the concept, prototype, brand and strategy. You — execution, capital or scaling. Terms: a share and authorship, agreed individually.
A concept for your business
Commissioned work: we assemble the whole for your company — the product essence, brand, message, format, prototype. The entire bundle, not separate details.
Existing developments
Some of our concepts and ready-made projects can be bought, rented or licensed together with the brand and implementation. Ask what is available.
Music & games
The label and the game studio are open to cooperation: curators, playlists, publishers, playtests, licensing.
Or directly: info@itp.ee · label@itp.ee (music) · play@itp.ee (games)
Get in touch
Write to us and we will reply within 24 hours